Getting High In Vegas
Travel Industry Today - 10/11/2012
If you think you've seen high rollers in Vegas - you ain't seen nothing yet. Debuting in 2013, Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ, a US$550 million retail, dining and entertainment district, anchored by the world's tallest observation wheel, known as the High Roller.
Located at the heart of the Las Vegas Strip, the LINQ will span more than 200,000-square-feet of gross leasable space and feature more than 30 unique retail, dining and entertainment experiences.
Caesars in collaboration with Caruso Affiliated, owner and operator of the popular Los Angeles shopping district The Grove, hand-selected the first wave of tenants to establish an atmosphere for The LINQ that will appeal to the region’s growing Gen X and Gen Y (ages 21-46) clientele.
While The LINQ is designed to attract a slightly younger consumer, it will hold broad appeal for the more than 20.4 million people who currently pass the site annually.
Sitting directly across from Caesars Palace and nestled between the Imperial Palace Resort and Casino to the north and Flamingo Resort and Casino to the south, The LINQ is within reasonable walking distance of more than 24,000 hotel rooms.
An impressive 130-foot tall three-sided, full LED paneled pylon sign will mark the project’s Las Vegas Boulevard entrance while the world’s tallest observation wheel, the 550-foot Las Vegas High Roller, will serve as the focal point for The LINQ from the rear and is expected to become a top Las Vegas attraction.
Adjacent to the High Roller sits several acres of programmable festival space that The LINQ operators will organize with outdoor events throughout the year.
Comprised of diverse retail, dining, and entertainment experiences, the first wave of tenants to join The LINQ include the following:
A unique footwear boutique sure to satiate the passions of shoe hounds from around the world. Also includes handbags, accessories and special apparel collections.
Ranked the number one music venue in New York City three years in a row by Zagat - the Las Vegas location - the brand's first outside of Brooklyn offers a 2,000-plus person performance area, rockin' comfort food by world-renowned Bromberg Bros. Blue Ribbon Restaurants, and 32 lanes of bowling which provide the best seat in the house to experience it all.
An upscale casual restaurant that transitions into a wildly intoxicating environment with multiple bars, private dining rooms and indoor/outdoor seating for parties of all sizes.
Food, Art, Music and Entertainment combined to recreate a culinary bazaar of the best of Asian Night Markets. Combining the great street foods of Singapore, Tokyo, Seoul, Hong Kong and Tai Pei in a unique setting that incorporates pop art, Gangnam-style beats and live Asian-inspired entertainment.
Flour & Barley
A unique spin on a pizzeria eatery. Pizza and craft beer get equal thought at this sexy, rock-influenced pizzeria by Billy Richardson, his chef/partner Anthony Meidenbauer, and their company, Block 16 Hospitality.
A lifestyle trend store where visitors can find unique gifts showcased on the trendsetting blogs at varied price points. With an ever-changing product line, shoppers get a chance to enjoy fun objects, clever designs, interesting decorations and art in a hip, vibrant, and trendy environment.
Off the Strip
A comfortable, inviting Italian restaurant designed to make every customer feel like a regular. Conceived by former N9NE Group partner Andrew Belmonti, Off the Strip features steaks, pastas, chicken and fish dishes along with traditional American comfort food. Off the Strip brings a true neighborhood experience to the middle of the Las Vegas Strip.
The ultimate women’s accessories store with the hottest trends in costume jewelry, novelty legwear and hats and boasts a stunning inventory of lingerie and bustiers as well as a variety of provocative novelty games and toys.
Sprinkles Cupcakes and Sprinkles Ice Cream Flagship
Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles Cupcakes at The LINQ, is the brand’s first flagship property outside of Los Angeles.
The Tilted Kilt Pub & Eatery will be owned and operated by the concept’s original founder. Featuring a chef-driven menu, Tilted Kilt will serve up a high-energy, contemporary, Celtic-themed sports pub atmosphere..
An upscale, casual eatery known for great food, classic rock music and an endless fleet of tap handles featuring craft, imported and specialty ales and lagers. Offering an extensive menu of contemporary American cuisine.
While current signed tenants include a mix of dining, live entertainment and retail concepts, additional leases are being finalized in the apparel, eyewear, electronics, accessories, and athletic/sports boutique categories as well as quick serve dining, unique bars and iconic restaurants from across the country.
The LINQ retail, dining and entertainment experience is on schedule to open in 2013. Caesars estimates The LINQ will employ about 3,000 construction workers and create approximately 1,500 permanent jobs upon opening.